Take Control
Chevrolet
Take Control - Chevrolet Cruze Launch
Client: Chevrolet Arabia
My role: Creative lead. Developed the campaign concept, wrote the tagline and oversaw the full production shoot on location in Dubai.
The brief: Launch the new Chevrolet Cruze across the Middle East and North Africa region, creating a campaign that could carry the weight of a major automotive launch and work at scale across a diverse, multi-market territory.
What we made: A regional launch campaign built around an original concept and tagline developed from scratch. Shot on location in Dubai, the campaign was produced to travel across the full MENA region, with all assets created to work across markets with different cultural contexts while maintaining a consistent, confident brand voice. The campaign was subsequently rolled out across the entire Middle East and North Africa.
Landing Page Design
Alongside the campaign, I designed the product landing page for the Cruze launch, creating an experience that carried the campaign look and feel through to the digital environment.
