Chevrolet Status
Brand identity
Chevrolet Status
Client: Chevrolet
My role: Design lead, creative lead and art director. Oversaw the full visual identity development and art directed the photography shoot.
The brief: Develop the brand identity for Chevrolet Status, a new corporate loyalty programme requiring a distinct visual world that could carry the prestige of the programme across all assets and communications.
What we made: A complete brand identity for the programme, developed from the ground up. I led the design of the full visual system and art directed the photography shoot that provided the entire asset library for the programme, ensuring the identity held together consistently from brand level through to every touchpoint.
