
Thoughts & Stories
The creative process with AI and where humans add value
AI is not replacing creative people. It’s giving them back time to think, play, and craft. The next era belongs to those who use technology to amplify human imagination, not replace it.
Where creativity is heading by 2030
Creativity is moving faster, getting more personal, and becoming more useful. By 2030, the best ideas will behave like living systems, craft will matter more than ever, and performance will be recognised as part of the art.