Thinking
This is where I write about the things I care about, creative leadership, AI, brand systems, performance creative and the future of the industry. Not a content strategy, just things worth saying when I have something worth saying.
Where creativity is heading by 2030
Creativity is moving faster, getting more personal, and becoming more useful. By 2030, the best ideas will behave like living systems, craft will matter more than ever, and performance will be recognised as part of the art.